Sat@Once is an Internet project, involving SES ASTRA in Luxemburg and CSP in Torino, Italy. Sat@Once uses the "Casablanca" technology to extend the Web in another dimension, while remaining fully compliant with all aspects of the "netiquette". After installing a free-download "Casablanca" client (7.1 MB), anybody equipped with a DVB-satellite-connected PC can listen to the transmission and capture a preview of the most popular web sites. The most popular homepages are chosen semi-automatically from the Internet, based on "votes" made by the total audience of users. The purpose of Casablanca is to select from all the static Web contents available for free on the Internet, the pages that are of interest to the maximum number of users and to broadcast these pages via satellite.
You may consider the usage of Casablanca as follows: the ASTRA satellites "soak" the ether continuously with previews of the most popular pages of the Web. Your free, personal and private copy of "Casablanca" client on your PC selects from this permanent biosphere the pages that are closest to your own taste. You preview the pages offline at your convenience, and decide which Web sites to read further. For the latter, and only for them, you need to connect. You may also use Casablanca to preview pages while connected; in such cases, only missed links are fetched from the Internet. The rest is served without delay from your Casablanca local storage.
Having popular web pages available for satellite preview has the following advantages for you as a user:
- A preview of the content that is most suited to your taste is readily available locally without requiring a connection to the Internet;
- A huge amount of content is transmitted daily (10 GB/day when 1 MBit/s is used); Fast access speed to the preview contents since they are stored on your local hard disk;
- You can influence the Webcast by voting for your favourite web sites;
- You can take advantage of the Sat@Once Portal and the Casablanca search engine to explore the local contents.
This has the following advantages for you as a web content owner, either corporate or publishing:
- If your pages are in the Casablanca satellite previews, you'll have more visibility as people who visit will be directed naturally to your real web site if they proceed deeper than the preview.
- Your web server is off-loaded for profitable e-commerce transactions while the teasing content is already available to visitors.
- Offline surfing statistics are collected for hit-reporting to you.
This has the following advantages for you as a web advertisement agency:
- Casablanca keeps local the information of the user and does the matchmaking in local, therefore your ad suits the user's taste without the need of spying on the user: your goal is achieved while complying with netiquette;
- Casablanca satellite previews are compatible with online usage, so that the user's connection bandwidth is mainly used to load your ad banners;
- Your advertisement banners may be displayed even offline when you comply to a Casablanca-defined technology;
- Since Casablanca uses a virtual matchmaking process, web pages themselves may be used to accurately target the market, therefore you may charge more for each hit-count.
The System Architecture uses the Casablanca technology already developed and used by SES ASTRA customers in other contexts, worldwide.
On the server side, the votes from the user are received, aggregated to protect privacy, evaluated and the most popular web sites are automatically prefetched. The prefetched contents are indexed, profiled and announced before transmission.
The client receiver listens to the announcement, decides what to keep in the local storage. When the user wants to surf the web, if a page is already in the local storage, it is served immediately. In addition to popular web sites, special contents made for community uses can also to stored, pushed and captured on the user side.
To collect and bring content from the local content producers to the platform, we use terrestrial lines or BBI, the two-way satellite Ka-band system from SES ASTRA.
The project plan is as follows:
- Collect the user communities in the Italian Piemont region
- Develop the extensions in Casablanca to complete the services
- Deploy on a large European-wide basis the service to capture the maximum of users
- Train the local communities to create community contents to take the most advantage of the service
- Deploy and transmit community content and evaluate
The key issues in the project is the number of receivers over Europe who will join the free-of-charge service, to take the maximum advantage of the satellite multicast capabilities, of the low cost DVB data receiver equipments, to extend the Web in another dimension to transmit the most popular contents to the maximum of people, either public, in local community or in a corporate community.
The main benefit of the project is to prove that multicasting popular web sites to the maximum of persons under the ASTRA satellite footprint is a service that brings broadband multimedia to the users with the minimum of cost. The power of the media can then be extended to piggy-back more community-oriented contents at a very low cost.
The public distribution of the free software to receive the Sat@Once service started in April 2002 on an European scale. In February 2004, the audience is more than 86,000 registered users. Due to the popular success, Sat@Once is now transmitting more than 200 different contents simultaneously in one parallel channel dedicated to Italian contents, one parallel channel dedicated to German contents and a third parallel channel for the rest of Europe (French, English, Polish, Czech, Spanish). A parallel experiment was launched at the beginning of the school year 2002-2003 with the Piemontese schools under the responsibility of CSP. The overall reaction has been very positive and it has been decided to continue the trials into the school year 2003-2004. A real community is settled with a high degree of interaction. Both users and content providers agree on the service potential and benefit from sharing contents between each others by satellite multicast and using a standard technology. Some facts and figures: the BBI (DVB-RCS) terminals have been installed in 3 locations in Piemonte and Val d'Aosta and applications are being experimented, with some administrative difficulties inherent to a new telecom medium. training activities to community content providers have been running since September 2002. At the moment, they have involved 10 Public Administrations and 12 schools distributed on the Piedmont territory CSP is a non-profit ICT Research Centre, recognized by the Italian Ministry of Education, University and Scientific Research. CSP helps local government, schools and private clients to implement innovative ICT services on the territory in order to support local development facing global competition. In 2004, an CCN extension has been made to the initial project to continue supporting the Piemontese schools, and to add contents management functions to the original Sat@Once
Last Update: 03 Jun 2009